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Warning: this entry contains spoilers for 2019 superhero film Avengers: Endgame.
I See This as an Absolute Win is a memorable quote from 2019 Marvel superhero film Avengers: Endgame said by character Hulk. Following the premiere of the film, a still image captioned with the quote has been circulated as a macro and a reaction, usually in reference to “win some, lose some” or Pyrrhic victory scenarios.
On April 26th, 2019, Marvel superhero film Avengers: Endgame premiered in the United States.<1> In one scene of the film, character Bruce Banner (Hulk), portrayed by Mark Ruffalo, comments on his failed experiment with time travel.
Time travel! I see this as an absolute win.
On May 5th, 2019, Redditor ShoreSWBF posted the first known meme based on the scene to /r/dankmemes subreddit, with the post gaining over 13,700 upvores in three days.<2>
On the following day, multiple posts utilizing the image macro were posted to /r/dankmemes, /r/thanosdidnothingwrong and other subreddits. For example, a post made by Redditor Savage_Tiago gained over 15,900 upvotes in two days (shown below, left).<3> A post by Redditor jacob0088 received over 14,200 upvotes in the same period (shown below, right).<4>
In the following days, the image macro received significant spread on Reddit, with notable example of the memes also appearing on Instagram and other platforms. In at least one version of the meme, caption “Time travel!” originating from the same scene was used.
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<1> Wikipedia – Avengers: Endgame
<2> Reddit – Hell yes
<3> Reddit – Pure joy.
<4> Reddit – Me